Marketing Pharmaceuticals

 Technology, Strategy, Survey, Methods, Company Profile, Consultancy, Study, Report, Market

Primary Information Services

Home. Ordering Information. Contact




Information @ a Glance

  • The business of promoting the sale of pharmaceuticals or drugs is called medico-marketing or Pharma marketing or pharmaceutical marketing.

  • Aim is to change a non-usage of a product to usage or repeated usage.

  • Marketing is a high-stakes proposition in the pharmaceutical industry, with billions of dollars spent annually to promote new drugs.

  • Marketing practices has become an essential part of the pharmaceutical industry.

  • One of the prototypical example of a science-based market because products in science-based markets are largely supported by scientific reviews that appear prior to and during its lifecycle.

  • Pharmaceutical companies are capitalizing on the advent of the internet and the development of new media forms to promote their products.

  • The internet is helping to globalize and to change the nature of pharmaceutical marketing, and thus raises some new challenges for regulators.

  • Marketing of legitimate non-prescription medications, such as pain relievers or allergy medicine, has also long been practiced.

  • In order to develop internet-based marketing, Consultancies have been established and books are written to help the pharmaceutical industry.

  • Use of medical representatives for marketing products to physicians and to exert some influence over others in the hierarchy of decision makers has been a time-tested tradition.

  • When it comes to digital targeting, Pharma is between a rock and a hard place, even though its annual digital spend is over $1 billion dollars.

  • IFPMA code has been in operations indicates the objective of ensuring promotion of all products and defining baseline standards for marketing practice and applies to all pharmaceutical industry.

  • Marketing is perhaps one of the primary reasons that helps organizations succeed in expanding their horizons.

  • The primary technique of media used to promote these products included samples and package inserts given to healthcare professionals, advertisements in professionals journals.

  • The pharmaceutical companies sold drugs worth 1.032 billion euro in 2010, which is a 9.0% increase compared to 2009, according to data from global market research company IMS Health.

  • Analysis shows that the Indian economy continues on its current high growth path in Pharmaceuticals Market and will triple to US$20 billion by 2015 & move into world's top 10 in the market.

  • Pharmaceutical companies mainly market their products through contact between their sales force and healthcare providers.

  • Main objective of marketing in pharmaceutical industry for its profitability and its highly effective & sophisticated.

  • Following factors would increasing the pharmaceutical market which are increasing incomes, improving healthcare infrastructure, penetration of health insurance and adoption of patented products.

  • The pharmaceutical market will continue to change and adapt to the new economic reality.

  • The Pharma market is growing due to several factors like the integrated model, biotech drugs, and increased average life cycles.

  • Pharmaceutical companies marketing strategies appear to be a driving force in the treatment preferences of physicians.

Entrepreneur who want the information such as "Technology, Benefits, Guidelines, Strategy, Evolution, Survey, Methods, Company Profile, Consultancy, Report, Study, Market, News about Marketing Pharmaceuticals" can email us to,

Primary Information Services
 21 Murugappan St, SwamyNagar Ext2, 
Ullagaram, Chennai - 600091, India.
 Phone: 91 44 22421080 
Email :,
Mobile numbers:9940043898, 9444008898  Fax : 91 44 22423753