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Information @ a Glance

  • A school uniform is an outfit—a set of standardized clothes—worn primarily for an educational institution.
  • Uniform is an excellent source to control and minimize fights and quarrels at school. Children following the same dress code won’t tease their class fellows for not wearing up to date and trendy fashionable clothes.
  • School uniform promotes social values as well, that children’s inner personality development, individuality and self expression cannot be determined by apparent fashion.
  • School uniforms are a product targeted at a particular section of the society. A growing market for private education and schooling in India is providing growth prospects to this industry.
  • Furthermore, players are also interested in increasing their presence and reach in the market. Large players are readily tying up with retail giants and schools towards increasing visibility.
  • State governments are also creating opportunities for players as they offer uniforms to students in the rural areas. The unorganized market provides a threat to the organized players; however, large players are tapping the opportunities available in the market to increase their revenues and sales.
  • A large portion of the school uniform retail market is unorganised and fragmented compared to the uniform market internationally where organised retail brands have a strong presence.

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