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Information @ a Glance

  • A soft drink (also called soda, pop, coke, soda pop, fizzy drink, tonic, or carbonated beverage) is a non-alcoholic beverage that typically contains carbonated water, a sweetener, and a flavoring agent.
  • Soft drinks are made by mixing dry ingredients and/or fresh ingredients (e.g. lemons, oranges, etc.) with water. Production of soft drinks can be done at factories, or at home.
  • Soft drinks enhanced by the addition of low levels of fruit juice tend to exhibit similar spoilage flora to fruit juices.
  • Soft drinks are enormously popular beverages consisting primarily of carbonated water, sugar, and flavorings.
  • The production of a soft drink begins with the preparation or "batching" of a thick, high - solids syrup.This syrup is made in a stainless steel tank by the blending of a flavoured concentrate containing various artifical and natural flavours, sodium benzoate, sugar, and treated water.
  • Carbonated soft drink production is among the most energy intensive processes in food industry. Significant levels of refrigeration and heating are needed in the carbonation and bottling/canning process.
  • Soft drinks and fruit juices represent an important market within the food industry.
  • The soft drinks industry believes it can reduce its carbon emission from manufacturing by: Improving energy efficiency in manufacturing and using low carbon energy at manufacturing sites.
  • Globally, India ranked 25th in terms of retail sales and 13th in terms of the number of new product launches in the soft drinks market in 2009.
  • Coca-Cola remains the market leader in the carbonates category with a market share of more than 60%  in the Indian market, followed by Pepsi with around 35%.

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