- Social gaming is
a new kind of online entertainment.
- The social games
are usually embedded within major social networks and allow users to
play together. These games can also be referred to as casual games
as they take relatively little time to achieve the game objectives.
They can be very addicting as they are very entertaining and simple
- Social games are
usually very simple and easy to play. Because of this, they can be
played relatively quickly.
- The Social games
are great to play while doing other things. The second important
thing with these games is the social aspect of social games as many
users can play together and friends can help each other win.
- The Social games
are usually played over a social network which ensures that many
users are encouraged to play the game via email, messages or by
- The special
aspect of social gaming is the fact that the games are connected to
the major social networks, such as Facebook. Each social game is
usually added to as an app to the networks. Therefore, many users
can play simultaneously and can help each other win.
- Around the turn
of the century a research movement evolved from film theory and
cultural studies, that studied video games as a cultural form – a
movement that mainly focused on contents and on positive aspects of
video games, and that did not always agree with the methods used by
psychologists and sociologists.
- The existing
methods and techniques for social network analysis are inadequate to
capture both the behavior (such as rationality and intelligence) of
individuals and the strategic interactions that occur among these
individuals. Game theory is a natural tool to overcome this
inadequacy since it provides rigorous mathematical models of
strategic interaction among autonomous, intelligent, and rational
- 2010 was indeed a
busy year for social game developers in Korea. New social gaming
platforms were launched by major portal sites, many new start-ups as
well as online game developers have entered the market, and success
stories from small start-ups were introduced here and there.
- Facebook is
currently the world’s leading social networking site, with over 400
million active users (70% from outside the US) and growing.
- Many social game
companies focus on the cost per install as a key metric for user
acquisition. Cost per install of 50 cents is the industry average
with some of the larger players reaching $2 to $3 per install for
top games with large marketing budgets and good monetization rates.
- Gaming in India
got an impetus from Internet.
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