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General
  • The latest frontier of convergence is the broadcasting of TV content to mobile phones.
  • Mobile TV has the potential to become a success in the non-voice segment. 
  • The ability to watch movie trailers, news, sport and TV show clips is seen as one of the main offerings and differentiators of the 3G networks that European mobile operators spent billions of Euro on.

Market

  • Now that the mobile TV market is heating up, wireless carriers must consider how best to make money from the opportunity.
  • If Mobile TV is priced and packaged correctly, there could be up to 270 million subscribers worldwide with TV functionality on their mobile phones by 2009.
  • With 7.7% of its 41 million mobile subscribers carrying a 3G handset and paying a premium for 3G network access, the UK represents the largest 3G market in Europe. 

Technology

  • There are three different technologies fighting it out to be the standard for mobile TV broadcast technology DVB-H, DMB and Media FLO.
  • Third Generation (3G) is the latest technology for mobile devices and services.

Application

  • From the user perspective, the devices must offer excellent video performance, interactivity, a plethora of features (such as high-resolution cameras) and ease of use.
  • From the operatorsí perspective, devices must be multi-mode with respect to mobile TV, efficient with power consumption and size, enabled with conditional access and bundled with appealing software applications.

  • Mobile devices and applications were limited to voice services, simple games and SMS messaging. The cell phone is used as chat room, internet browser, portable computer, digital music player and television.

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