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Information @ a Glance

General

  • The basic ingredients of the vast majority of beers are malted barley, hops, water and yeast. Hops are used to impart bitterness, flavor and aroma to beer, and also for their natural antiseptic qualities. The yeast in beer causes fermentation.

  • It is produced by the fermentation of sugars derived from starch-based material—the most common being malted barley.

Process

  • The history of beer making is a story of creation, devotion and honour. Although wine making is a very old art that possibly originated with the Phoenicians some 2,600 years ago, the art of beer making is said to be older than that of farming.

  • The most primary elements for making beer are the cereals that are used. They are Barley, Wheat, Rice/maize and lupulo.
  • Making beer is easy, inexpensive, and most of all, fun. With the rise in popularity of home brewing, there are a wide variety of top quality ingredients available.

  • In Worldwide, 20,000 brands of beer are brewed in 180 styles, from ales, lagers, pilsner and stouts to bitters, cream ales and iced beers.

Technology

  • In the world of beer filtration, Pall provides one source and one standard - the best.

  • Pall puts at your disposal the widest range of products and expert support available giving you complete control over the entire beer-making process.

  • Today, brewers use both kettle finings and isinglass in their filtered beer to enhance quality and improve process efficiency.

  • Barring infection, beer clarity is compromised only by yeast cells and Non-Microbiological Particles (NMP). The term NMP covers a multitude of compositional species, although they are generally comprised of protein, usually associated with polyphenols and  other species such as lipids and carbohydrates.

Market

  • Americans last year bought more than 6.3 billion gallons of beer, dominated by pale, golden-hued varieties, according to Beer Marketer's Insights trade newsletter. The top five brands were Bud Light, Budweiser, Miller Lite, Coors Light and Natural Light.

  • Market leadership is the flagship position for any consumer product company. Once a firm attains market leadership in a mature industry, it is difficult for it to be unseated and it offers a company many benefits over rivals including substantial production economies of scale advantages.

  • The U.S. alcoholic beverage industry is a highly developed marketplace and has undergone a consolidation in recent years due to flat consumption trends, regulatory burdens, and relatively high taxation levels.

  • The domestic beer market is particularly mature with flat U.S. consumption levels due to greater alcohol awareness, slow population growth and an aging population (young adults are the largest beer consumers).

Report

  • The beer industry is considered a classic scale economy industry. The cost of unit production falls as the scale of production grows. Therefore, the larger the size of the brewery, the more likely cost savings will be passed down to the distributors or retailers.

  • The expansion of globalization ideals into many sectors, the brewing industry is now entering an era where strategic restructuring leading towards concentration is the norm. Consequently, consolidation implies that the larger the global presence, the more likely breweries will capitalize through an economy of scale.

  • Most beer is in the range of four to six per cent alcohol, although in countries such as Australia and New Zealand consumption of lower alcohol beers, in the range of 2.5 per cent alcohol, is being encouraged by public health authorities.

  • Modern computerized industrial manufacturing has lowered the costs of producing beer in very large quantities, and advanced brewing technology has spread rapidly around the world, with large new breweries taking advantage of the economies of scale inherent in the manufacturing process.

  • The Canadian brewing industry is responsible for the manufacture and sale of more than two billion litres of beer annually.

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