ingredients of the vast majority of beers are malted barley, hops, water and
yeast. Hops are used to impart bitterness, flavor and aroma to beer, and
also for their natural antiseptic qualities. The yeast in beer causes
produced by the fermentation of sugars derived from starch-based
material—the most common being malted barley.
history of beer making is a story of creation, devotion and honour.
Although wine making is a very old art that possibly originated with the
Phoenicians some 2,600 years ago, the art of beer making is said to be older
than that of farming.
- The most
primary elements for making beer are the cereals that are used. They are
Barley, Wheat, Rice/maize and lupulo.
is easy, inexpensive, and most of all, fun. With the rise in popularity of
home brewing, there are a wide variety of top quality ingredients
- In Worldwide, 20,000
brands of beer are brewed in 180 styles, from ales, lagers, pilsner and
stouts to bitters, cream ales and iced beers.
In the world of beer filtration,
Pall provides one source and one standard - the best.
Pall puts at your disposal the
widest range of products and expert support available giving you complete
control over the entire beer-making process.
Today, brewers use both kettle
finings and isinglass in their filtered beer to enhance quality and
improve process efficiency.
Barring infection, beer clarity is
compromised only by yeast cells and Non-Microbiological Particles (NMP).
The term NMP covers a multitude of compositional species, although they
are generally comprised of protein, usually associated with polyphenols
and other species such as lipids and carbohydrates.
Americans last year bought more than
6.3 billion gallons of beer, dominated by pale, golden-hued varieties,
according to Beer Marketer's Insights trade newsletter. The top five
brands were Bud Light, Budweiser, Miller Lite, Coors Light and Natural
Market leadership is the flagship
position for any consumer product company. Once a firm attains market
leadership in a mature industry, it is difficult for it to be unseated and
it offers a company many benefits over rivals including substantial
production economies of scale advantages.
The U.S. alcoholic beverage industry
is a highly developed marketplace and has undergone a consolidation in
recent years due to flat consumption trends, regulatory burdens, and
relatively high taxation levels.
The domestic beer market is
particularly mature with flat U.S. consumption levels due to greater
alcohol awareness, slow population growth and an aging population (young
adults are the largest beer consumers).
industry is considered a classic scale economy industry. The cost of unit
production falls as the scale of production grows. Therefore, the larger
the size of the brewery, the more likely cost savings will be passed down
to the distributors or retailers.
expansion of globalization ideals into many sectors, the brewing industry
is now entering an era where strategic restructuring leading towards
concentration is the norm. Consequently, consolidation implies that the
larger the global presence, the more likely breweries will capitalize
through an economy of scale.
Most beer is in the range of four to
six per cent alcohol, although in countries such as Australia and New
Zealand consumption of lower alcohol beers, in the range of 2.5 per cent
alcohol, is being encouraged by public health authorities.
Modern computerized industrial
manufacturing has lowered the costs of producing beer in very large
quantities, and advanced brewing technology has spread rapidly around the
world, with large new breweries taking advantage of the economies of scale
inherent in the manufacturing process.
The Canadian brewing industry is
responsible for the manufacture and sale of more than two billion litres
of beer annually.
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