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The
Fruit Juice Drink Manufacturing industry includes businesses that
process, blend and package their own fruit juice drink products for the
consumer market. They are also referred to as converters.
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There are five
types of juices sold in the market, namely: fruit juice; fruit
juice from concentrate; fruit nectar; concentrated fruit juice;
and dehydrated or powdered fruit juice.
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Dabur
and Pepsi Foods aren’t the only companies that are moving into overdrive
in the juice business. As Indians take bigger swigs than ever before of
packaged juices a slew of companies are hoping to grab a share of the
action.
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The
swift growth in the market is attracting newcomers like Mother Dairy
which recently launched the Safal brand of juices. Safal is currently
available in orange, mixed fruit, grape and an orange-apple combination.
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The
fruit drink market (juice accounts for 30 percent, nectar is 10 per cent
and fruit drinks are 60 per cent of the market today) has grown at a 20
percent to 25 percent rate.
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The
Dairy and Fruit Juices Industry in Dubai is expanding at a rate of 10
per cent annually and currently meets 56 per cent of the demand in the
UAE, according to a recent study by the Department of Economic
Development (DED), which identifies UHT juices and UHT milk as products
that have great potential for export.
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