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  • The apparel merchandising concentration is designed to prepare students for eventual ownership or management of an apparel company. The program prepares students for a career in fashion industries.
  • Merchandising refers to the methods, practices and operations conducted to promote and sustain certain categories of commercial activity.
  • This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.
    In the apparel merchandising concentration, students are able to obtain internships in a fashion business environment to get firsthand experience of working with customers, business management and development.
  • It is designed to prepare the student to be visually sophisticated while developing a stronger understanding of design objectives and merchandising policies.
  • The programme aims to guide professionals for the retail management, export merchandising, international marketing, and export operation sector
  • In Eastern Europe, particularly in Russia, the term “merchandising” is commonly used within the trading industry and denotes all marketing and sales stimulation activities around PoS (point of sale): design, creation, promotion, care and training of the sales staff.
  • The business and design emphasis in apparel merchandising prepares people for positions making and selling fashion goods, and as consultants who help others plan wardrobes, produce quality garments, and efficiently and effectively manage people and product in a retail setting.
  • There are many merchandising companies who provide services to the retail industry.
  • Visual Merchandising Course includes a wide spectrum of innovative ideas applied in the creative presentation of a particular item or service.
  • Courses in apparel merchandising include instruction in the entire process of product development, which involves market positioning, planning, and budgeting, fashion forecasting and development, material and textile selection, gathering and analyzing data, production and sourcing, and garment presentation.

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