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Information @ a Glance

General

  • Rum is a distilled beverage made from sugarcane by-products such as molasses and sugarcane juice by a process of fermentation and distillation.
  • Rum is a unique spirit in that it is produced in very distinct styles that are enjoyed in many different ways, despite still having the same name.
  • Rum can be largely differentiated by the colour description “light” and “dark”
  • Rum is a spirit drink.

Production

  • Light or white rums are traditionally produced in southern Caribbean Islands such as Puerto Rico and Trinidad.
  • Dark or golden rums are produced in tropical islands like Jamaica, Haiti and Martinique, and have a more aromatic and richer flavour than light rum.
  • Molasses is the most widely used raw material for rum production.
  • The majority of rum production occurs in and around the Caribbean and along the Demerara River, Guyana in South America.
  • The ratio of rum produced per hundredweight of sugar, the quality, and the proof of the spirit varied greatly from estate to estate, crop to crop, island to island, and century to century.

Process

  • Agricultural Rum is a liquor obtained by fermenting and distilling pure sugarcane juice.
  • The distillation is a process aiming at separating the various components of the resulting wine obtained.
  • The process of aging is very complex, involving evaporation of some of the pungent volatile components from rum.
  • There are four major processes involved in rum making, fermentation, distillation ageing and blending.

Market

  • Within the rum category, light rum accounted for 83.9% of the total sales followed by dark rum with 16.1% market share.
  • The rum market is dominated by companies like Bacardi Limited and Diageo plc (Capitain Morgan).
  • The gin category will be followed by tequila and mezcal, rum and whisky with annual consumption growth of 2 – 2.5% through 2011.
  • The Rum market is similar to the whisky world in many ways: both are dominated by multinationals, big marketing, and blended spirit destined for mixers & cocktails.

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