- Rum is a
distilled beverage made from sugarcane by-products such as molasses
and sugarcane juice by a process of fermentation and distillation.
- Rum is a unique
spirit in that it is produced in very distinct styles that are
enjoyed in many different ways, despite still having the same name.
- Rum can be
largely differentiated by the colour description “light” and “dark”
- Rum is a spirit
- Light or white
rums are traditionally produced in southern Caribbean Islands such
as Puerto Rico and Trinidad.
- Dark or golden
rums are produced in tropical islands like Jamaica, Haiti and
Martinique, and have a more aromatic and richer flavour than light
- Molasses is the
most widely used raw material for rum production.
- The majority of
rum production occurs in and around the Caribbean and along the
Demerara River, Guyana in South America.
- The ratio of rum
produced per hundredweight of sugar, the quality, and the proof of
the spirit varied greatly from estate to estate, crop to crop,
island to island, and century to century.
- Agricultural Rum
is a liquor obtained by fermenting and distilling pure sugarcane
- The distillation
is a process aiming at separating the various components of the
resulting wine obtained.
- The process of
aging is very complex, involving evaporation of some of the pungent
volatile components from rum.
- There are four
major processes involved in rum making, fermentation, distillation
ageing and blending.
- Within the rum
category, light rum accounted for 83.9% of the total sales followed
by dark rum with 16.1% market share.
- The rum market is
dominated by companies like Bacardi Limited and Diageo plc (Capitain
- The gin category
will be followed by tequila and mezcal, rum and whisky with annual
consumption growth of 2 – 2.5% through 2011.
- The Rum market is
similar to the whisky world in many ways: both are dominated by
multinationals, big marketing, and blended spirit destined for
mixers & cocktails.
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