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• A sanitary towel, sanitary pad, sanitary napkin, Maxi pad , menstrual pad or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for lochia (post birth bleeding), abortion, or any other situation where it is necessary to absorb the flow of blood from the vagina.
• These pads are not to be confused with incontinence pads, which are worn by men or women who have urinary incontinence problems or experience stress incontinence. An incontinence pad is a similar item to a menstrual pad, perhaps with a high absorbency. Menstrual pads may be used by some people for this purpose.

Process

• Firstly de-fiberation of wood pulp is done on the defiberation machine.
• Secondly the de fibred wood pulp is measured on a weighing scale.
• Thirdly the wood pulp is filled on a core block and pressed by core forming machine.After this, pressed cores are wrapped by non – woven fabric and sealed by using napkin finishing machine (sealing machine)
• Then position sticker is pasted on the napkin and then packed.Intensive training to manufacture napkins is given on field.
   

Technology

• Sanitary napkins by the Science and Technology Applied for Rural Transformation (START) project. Initiated by the United Nations Development Programme (UNDP), the project uses simple but appropriate technology for social development. through a network of technology development centres and resource centres.
• Many START centres have started manufacturing sanitary napkins.
• For rural and tribal women, the sterilized sanitary napkins are made available at Rs 3 per pack.
   

Market

• Diapers and sanitary napkins are high sophisticated consumer goods. In order to keep pace with the market demand, it is necessary to speak the language of customers and to be innovative.
• In India because of the increasing awareness for health and hygiene among the expanding middle class and significant proportion of females and babies to the total population, its right time for Indian players to invest in this segment as this industry has only 1% market penetration as against 98% in developed countries.
• Due to competitive labor cost and latent domestic demand, the multinational companies can look up to India as an
  outsourcing base and can even relocate their production bases.

Report

• IBISWorld market research reports present industry information from all angles, quoting only true market statistics for trend analysis.
• Major market segments are identified, as well as forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends, as well as recent results and performance of each key company. Drawing on this depth of information, IBISWorld provides 5 year forecasts for each industry.
• It has been found that the girls and women in the villages are largely unaware about issues related to health, hygiene and the nutritional content of diet. As a result most of them suffer from anemia and many related health problems.
   

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