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Information @ a Glance

General

  • A sports drink is a beverage designed to help athletes rehydrate, as well as replenish electrolytes, carbohydrates, and other nutrients, which can be depleted after training or competition.

  • Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise.

  • As the primary fuel utilized by exercising muscle, carbohydrates are important in maintaining exercise and sport performance.

  • Most sports drinks are isotonic, and have between 13 and 19 grams sugar per an eight ounce serving.

Categories of sports drinks

  • Sports drinks can be split into three major types.

  • Isotonic sports drinks contain proportions of water and other nutrients similar to the human body, and typically are six to eight percent sugar.

  • Hypertonic sports drinks contain a lesser proportion of water, and a greater proportion of sugar, than the human body.

  • Hypotonic sports drinks contain a greater proportion of water, and a lesser proportion of sugar, than the human body.

Market

  • Strong demand for sports drinks and bottled water have fuelled sales growth for companies like Coca-Cola and Pepsi  even while they sell less of their traditional carbonated drinks.

  • Seems big dairy really wants a piece of the lucrative sports drink market a market that's worth somewhere close to $4 billion a year in North America.

  • A recent report on the UK market for sports and energy drinks showed that the category has continued to grow at an explosive rate, with more than 20 launches or relaunches in the market.

  • Energy drinks consumption is projected at 20-22 million cans in India.

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