Toothbrush 

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Information @ a Glance

General

  • The toothbrush is an instrument consisting of a small brush on a handle used to clean teeth through tooth brushing.
  • Toothbrushes are offered with varying textures of bristles, and come in many different sizes and forms.
  • Toothbrushes are often made from synthetic fibers, although natural toothbrushes are also known in many parts of the world.
  • Toothbrushing is such a familiar process that it is easy to forget how crucial it is to oral health and how important it is to brush properly.

Technology

  • The technique of toothbrushes with a built-in camera will shoot photos of each of our teeth when we are doing our daily toothbrushing.
  • Electric toothbrushes are helpful for individuals with limited mobility or dexterity in their hands, such as people afflicted with arthritis
  • The first sonic toothbrush from Oral-B is specifically designed to offer you complete mouth care.
  • When used on the tongue the sonic waves can penetrate up to 3 mm in advance of the actual bristles and reach deep into the taste buds to effectively loosen and eliminate halitosis causing bacteria that can’t be reached by a normal tongue scraper or toothbrush.
  • The oscillating-rotating power toothbrush technology provides dental professionals and consumers with additional home care tools to help improve oral health.

Process

  • Plastic is mixed and shaped into pellets. The pellets are then placed in an injection molding machine, which heats the plastic until it is melted.
  • The bristles, which are usually made of nylon, are positioned into the core of the handle automatically.
  • The toothbrush passes through a trimming machine which slices the bristles to the correct length and shape for the particular design.
  • The process of teeth cleaning depends on various parameters, such as the geometry of the toothbrush, the arrangement of the bristles on the toothbrush’s head and the right cleaning strategy.
  • This “diving” process has to be simulated via the FEM analysis as a bending of the bristles at the surface of the teeth.

Market

  • Toothpaste manufacturers already have a presence in the market and believe they can make a product that will complement their toothpastes.
  • With an estimated $20 million advertising and promotional campaign, the dual-color brush will feature uniquely tufted bristles that massage gums while cleansing teeth.
  • Oral-B has been a player in the electric toothbrush market for some time and has a long history of success in this area, from the professional to the home user of "oral care" products.
  • The electric toothbrush market is obviously changing, with more "budget" models entering the scene, starting from around £5.
  • The market share of the toothbrush helps the company to assess its strengths, weaknesses, opportunities and threats.
  • Toothbrush and toothpaste marketing have remained virtually unchanged for over 100 years.US toothbrush market is a $330, 000, 000 dollar
    business.

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