- Toothpaste is a
paste or gel dentifrice used to clean and improve the aesthetic
appearance and health of teeth.
- In some countries,
due to translation issues, it is commonly referred to as "Tooth cream."
- In most or all
developed countries, usage after each meal is encouraged.
- Most toothpaste
contains chemicals which are toxic when ingested, and is not intended to
- Weighing and
- Filling the tubes
- Packaging and
India is still a nascent
country in dental hygiene, with the majority of the population still not
having access to modern dental care but relying on substances like coal
ash and neem sticks.
Toothpaste enjoys a country
wide penetration level of 50%. The penetration levels of dentifrice in
the country have been on an upward trend over the last few years driven
by strong improvements in toothpaste penetration.
Oral hygiene continues to be
under aggressive competition, with sales increasing by a modest 3% in
Toothpaste accounted for
a whopping 83% of value sales.
Toothpaste use can promote good
oral hygiene: it can aid in the removal of dental plaque and food from
the teeth, it can aid in the elimination and/or masking of halitosis,
and it can deliver active ingredients such as fluoride or zylitol to
prevent tooth and gums (Gingivitis) disease.
- Striping of toothpaste is solely for the
purpose of providing an alternative appearance, it provides no
functional benefit to the consumer.
- Fluoride in various forms is the most
popular active ingredient in toothpaste to prevent cavities.
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