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General
  • The word vodka has been known since the 17th century and is most likely a derivative of voda (water). In the past, other names were also used for the drink: wine, korchma or korchma wine, distilled wine, burning wine, burnt wine and bitter wine among others.
  • Vodka is one of the world's most popular distilled beverages. It is a clear liquid containing water and ethanol purified by distillation from a fermented substance such as potatoes, grain or sugar beet molasses, and an insignificant amount of other substances: impurities and possibly flavouring.
  • Vodka can be made from any starch and not just potatoes. Cereal grains are the preferred starch, with rye used for the purest vodka.

Process

  • Vodka manufacturing process is pretty simple that is the grain or vegetables are put inside a mash tub. The tub is very similar to a washing machine. While the tub rotates it breaks down the grains. Ground malt is added to the compound as it eases the conversion of the starches to sugar.
  • New distillation technologies have been explored, developed and perfected that allow producers to have tighter control over the production and, as a result, quality of vodka. Distilled seven times and filtered five times, idol vodka offers unmatched purity and smoothness from 100% natural ingredients. The distilled vodka can have a proof as high as 145, all taste and odor has been eliminated, making vodka a neutral spirit. Water is added to bring the proof down to a range between 80 and 100.

Production

  • Vodka may be distilled from any starch/sugar-rich plant matter; most vodka today is produced from grains such as sorghum, corn, rye or wheat. Among grain vodkas, rye and wheat vodkas are generally considered superior. Some vodka is made from potatoes, molasses, soybeans, grapes, sugar beets and sometimes even byproducts of oil refining or wood pulp processing.
  • Commercial production of vodka started in Russia as early as the 14th century. Although vodka is commonly thought of as being made from potatoes, in Russia most vodka is made from wheat or rye and vodka made from potatoes is considered inferior. Because vodka is high in alcohol content, it doesn't freeze, making it the perfect beverage for chilly, eastern European countries where it is the dominant spirit.
     

Market

  • The growth of the market and the increasing sophistication behind marketing strategies of super-premium vodka brands sell for more than US$19.99, while premium vodkas sell for above $12. These are the fastest growing segments in the market globally, with super-premium rising by 39%  and the premium bracket by 17%, according to the just-drinks report. Combined, the premium-and-above segments had global sales of 20.3m cases, up from 15.7m cases

  • Russian standard  was selling at $13 a bottle in Russian airport duty free shops, more than the long established premium vodka brands such as absolute blue $12, Finlandia $8 and Stoli $8. Russian standard was out selling all these brands achieving the number one position in the premium segment with a 27% market share.

Report

  • Russian consumers are switching from vodka to more expensive and elite strong alcoholic drinks. At the same time, wine consumption is increasing by almost 30 percent per year. Russia is a vodka drinking country with consumption of 220-250 million deciliters per year. 
  • Tito's Handmade Vodka is the fastest growing brand in the nation and is available in 49 of the 50 United States and three provinces of Canada.

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