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- The word vodka has
been known since the 17th century and is most likely a derivative of
voda (water). In the past, other names were also used for the drink:
wine, korchma or korchma wine, distilled wine, burning wine, burnt wine
and bitter wine among others.
- Vodka is one of the
world's most popular distilled beverages. It is a clear liquid
containing water and ethanol purified by distillation from a fermented
substance such as potatoes, grain or sugar beet molasses, and an
insignificant amount of other substances: impurities and possibly
- Vodka can be made
from any starch and not just potatoes. Cereal grains are the preferred
starch, with rye used for the purest vodka.
- Vodka manufacturing
process is pretty simple that is the grain or vegetables are put inside
a mash tub. The tub is very similar to a washing machine. While the tub
rotates it breaks down the grains. Ground malt is added to the compound
as it eases the conversion of the starches to sugar.
- New distillation
technologies have been explored, developed and perfected that allow
producers to have tighter control over the production and, as a result,
quality of vodka. Distilled seven times and filtered five times, idol
vodka offers unmatched purity and smoothness from 100% natural
ingredients. The distilled vodka can have a proof as high as 145, all
taste and odor has been eliminated, making vodka a neutral spirit. Water
is added to bring the proof down to a range between 80 and 100.
- Vodka may be
distilled from any starch/sugar-rich plant matter; most vodka today is
produced from grains such as sorghum, corn, rye or wheat. Among grain
vodkas, rye and wheat vodkas are generally considered superior. Some
vodka is made from potatoes, molasses, soybeans, grapes, sugar beets and
sometimes even byproducts of oil refining or wood pulp processing.
Commercial production of vodka started in Russia as
early as the 14th century. Although vodka is
commonly thought of as being made from potatoes, in Russia most vodka is
made from wheat or rye and vodka made from potatoes is considered
inferior. Because vodka is high in alcohol
content, it doesn't freeze, making it the perfect beverage for chilly,
eastern European countries where it is the dominant spirit.
growth of the market and the increasing sophistication behind marketing
strategies of super-premium vodka brands sell for more than US$19.99,
while premium vodkas sell for above $12. These are the fastest growing
segments in the market globally, with super-premium rising by 39%
and the premium bracket by 17%, according to the just-drinks report.
Combined, the premium-and-above segments had global sales of 20.3m cases,
up from 15.7m cases
Russian standard was selling at $13 a bottle in Russian airport duty
free shops, more than the long established premium vodka brands such as
absolute blue $12, Finlandia $8 and Stoli $8. Russian standard was out
selling all these brands achieving the number one position in the premium
segment with a 27% market share.
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