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Information @ a Glance

  • Baby wipes are disposable cloths used to cleanse the sensitive skin of infants.

  • Baby wipes are designed to be durable enough for heavy duty cleaning tasks, yet still be disposable.

  • The material used in baby wipes is a non-woven fabric similar to the type used in diapers and dryer sheets.

  • Traditional fabrics are made by weaving together fibers of silk, cotton, polyester, wool, and similar materials to form an interlocking matrix of loops.

  • Baby wipes also contain mild detergents mixed with moisturizing agents, fragrance, and preservatives.

  • Demand for substrates used in wipes is projected to show healthy growth through 2009, as manufacturers increasingly turn to stronger, higher value materials to make their products.

  • US wipes demand will grow 6.1 percent annually through 2011. Developed markets in the US, Western Europe and Japan will remain dominant, while more rapid gains will occur in developing nations such as China and India. Baby wipes will stay the largest type while household, personal care and health care wipes grow the fastest.

  • Demand for wipes, both consumer and industrial, is forecast to increase 6.5 percent per annum to nearly $8 billion in 2011. Wipes have experienced explosive growth over the course of the past ten years or so.

  • Disposable wipes have evolved into a global business concept generating more than $5 billion in sales a year.

  • Gradual advances in technology have spurred a number of product launches by key players in recent years claiming specific extra benefits, such as exfoliation, moisturizing properties and vitamins.

  • Demand for consumer and industrial wipes is forecast to increase 6.1% per annum to $7.8 billion in 2011.

  • The majority of the global wipes market is in the developed markets of the U.S., Western Europe and Japan—which accounted for 72% of global demand in 2006. 

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